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About The Grow

Pure. Clean. Natural.

We encourage nature to thrive better by aligning with it. Not by coaxing it to grow unnaturally with chemicals that eventually find its way to the people we serve, but by giving the plant an ecosystem where it can thrive. A facility that is intentionally built for these plants, and an ecosystem that was intentionally nurtured, to help nature create its best work.

Sustainability

We’ve developed and implemented operations with an eye toward energy efficiency, minimal waste, and environmental accountability.  

Our highly-sensitive, nimble approach to climate management integrates multiple variables crucial to climate control, adapting and flowing as one with changes in surroundings. This expends far less energy than dueling, separate systems, with each expending additional energy course-correcting and overcompensating to wrestle the environment into ideal conditions.  

An integrated system also allows for smart and seamless resource conservation. Our LED lighting system is designed to repurpose excess heat and funnel it into dehumidification and temperature control. 

Additionally, our dehumidification system pulls moisture out of the air, and feeds it back through water purification and mineralization for our plants to enjoy. In fact, 90% of the water at our facilities is reclaimed, purified, and reused appropriately.

Finally, we protect and enhance the local ecosystem by using soil cultivation methods that benefit the immediate environment. By enriching our soil with native biomatter and microbial cultures, we’ve created a nutrient-dense medium that’s great for our plants and local flora alike.  

Our team’s commitment to sustainable, community-focused cultivation practices has made The Hub Craft eligible for energy efficiency incentives from the state of Massachusetts.  

Our Team

CEO

Howard Tanyu

CPO

Chris Dyer

Director of Government and Strategic Relations

Jason Beck

Interim COO

Noni Goldman

Director of Operations

Christian Fooks

Chief Strategy Officer

Shivani Dallas

Compliance & Licensing

Steve Goldman

Cultivation & Facility Design

Arthur Brownsey

CEO

Howard Tanyu

Has been active in the cannabis space since 2009; involved with indoor and greenhouse cultivation facilities, manufacturing facilities, retail stores, and delivery services. 

Lead a team to establish standard operating procedures, design, build, and operate 4 greenhouses totaling 180,000 square feet on 10 acres. 

Formed strategic relationships with companies such as Capna Labs and The Bloom Brand that allow him to bring these California brands’ IP to other states. 

Received provisional state permit in California for Distribution and Manufacturing. Received his municipal permit in Fitchburg MA for Cultivation, Manufacturing, and Distribution, with unanimous approval from the City Council. 

Operates a production company East West Pacific Holdings, which in collaboration with Three Flames Pictures, has raised capital for and produced films; such as “The Steed” which was previewed at the Cannes Film Festival 2019, won the “Spirit of Cinema” award in the Oldenburg (Germany) International Film Festival, is officially selected for the international film festival in India, won Best Feature Film in the San Diego International Film Festival, and is selected to represent Mongolia in the Oscars® 2020 in the International Feature Film category. 

CPO

Chris Dyer

A recognized human capital performance expert, international keynote speaker, and bestselling author. 

Works with leading organizations to help them transform their cultures to boost performance and gain an even greater edge in the marketplace. 

A certified SCRUM Master, highly adept at helping teams work through obstacles and find solutions quickly and effectively. 

The author of The Power of Company Culture and his companies have appeared on the Inc. 5000 list of the Fastest Growing Companies 5 times.  They have also been named a best place to work dozens of times. 

His expertise around culture can be found on the BBC, Forbes, Inc, and hundreds of other trusted sources.

Director of Government and Strategic Relations

Jason Beck

Vice President and founder of the Global Alliance for Cannabis Commerce, a 501(c)(6) cannabis trade organization,

Owner and Founder of Alternative Herbal Health Services.

The longest continuous retail operator of cannabis in the United States.

Interests in vertically-integrated cannabis companies in multiple states.

Took part in San Francisco’s Medical Cannabis Task Force under Terence Hallinan, that passed the legislations for regulating cannabis in San Francisco – legislations that provided the framework for the industry at its infancy.

Worked with the City of West Hollywood in developing legislation that created a permitting process for Cannabis business.

Fully vertically integrated with Volatile Manufacturing, Transportation Distribution, Cultivation and Retail Licenses.

Born with cerebral palsy, Mr. Beck is in the unique position of being a patient, specialist, advocate, and advisor in the fields of medicinal and adult-use of cannabis. Mr. Beck has regularly provided his insights on the industry for over twenty years to federal, state, and local government officials and legislators of all political persuasions. In addition he also sits on the boards of numerous not-for-profit criminal justice reform groups.

Interim COO

Noni Goldman

Has been in the legal cannabis industry since 2016 in managerial cultivation positions overseeing seed-to-sale compliance and supply chain optimization.

Advisor Emeritus for the Cultivation Committee of the NCIA

Experienced environmental systems controller

Former Production Scheduler for PharmaCannis New York

Former Instructional Designer for Flourish seed-to-sale software

Former Northeast Account Executive for Flourish seed-to-sale software

Co-founder Four Trees Management LLC serving cultivation clients in the Northeast region and Canada

Former Director for Massachusetts Cannabis Reform Coalition 501(c)(4)

Community organizer for Western Massachusetts National Expungement Week

Lead organizer for Massachusett’s Virtual Expungement & Sealing Events

Former educator for the nation’s first cannabis Social Equity program working with the Cannabis Control Commission of Massachusetts

Recipient of New England Cannabis Community’s Young Entrepreneur of the Year 2021 award

Director of Operations

Christian Fooks

Founded Cut & Dry, a cannabis processing company.

Worked with the state of Oregon cannabis regulatory commission(OLCC) to create operating procedures that follow regulations while limiting loss and creating efficiencies outside traditional methods that are now used state wide.

Designed and launched cannabis tracking software that eliminates most human errors when tracking product from dry to final retail packaging and all the process involved in between including product separation and divestment.

Designed and implemented mobile transport units for high grade wet cannabis to get product from grow locations to dry locations with the highest quality preserved.

Designed and implemented mobile dry units that are active on cannabis farms all over Oregon.

Designed and implemented large scale drying using a single HVAC that is able to control up to 100 separate dry rooms all about to have different dry schedules without interfering with each other.

Revamped the number 1 online hemp retailer’s back end processes increasing efficiency by over 100% which enabled cutting labor cost while increasing production.

Chief Strategy Officer

Shivani Dallas

Business Development Director: The Hub Craft Fitchburg, MA

Owner / CEO / Broker: AZ Home Team – Specializing in residential real estate in the state of Arizona for15+ years. Recognized in the nation’s Top 1% by the Wall Street Journal

Owner: Reliance Mortgage – Specializing in mortgage services in the state of Arizona

Partner/ Owner: Keller Williams Integrity – Top Ranked Real Estate Brokerage in the state of Arizona

National trainer in the real estate field / 10 years

Compliance & Licensing

Steve Goldman

Joined the legal Cannabis industry in 2018 as administrative manager and financial planner for a Cannabis cultivation startup and consultancy.

Graduate of Cornell University, B.S. in Ecology and Evolutionary Biology

Advisor for Resource Innovation Institute’s Cultivation Committee

Educator for the nation’s first cannabis Social Equity program working with the Cannabis Control Commission of Massachusetts

Key role in preparing licensing and securing municipal special permit for cannabis cultivation and retail licenses in Holyoke, MA, as Treasurer and COO of Four Trees Management Co.

Former Treasurer for Massachusetts Cannabis Reform Coalition 501(c)(4)

Proficient in financial statement analysis and pro forma financial modeling

Expertise in cannabis operational risk analysis and facility design as a legal industry consultant

Cultivation & Facility Design

Arthur Brownsey

Has a background commercially cultivating cannabis in a variety of methodologies and environments, ranging from indoor craft cultivation in living soil, to large-scale greenhouse production in inert media.

Former Cultivation Manager at Boulder Marijuana Company

Apprenticed under Cassandra Maffey, industry leader in regenerative agriculture and organic cannabis cultivation

Worked on brands prospected by Willie’s Reserve, Julian Marley’s JuJu Royal, and Chong’s Choice

Former consultant with Force of Nature/ Verde Naturals

Former Propagation Manager at PharmaCannis New York

Former Director of Cultivation at Marissa Acres Hemp New York

Two-time winner for Best Indoor Flower, New England Harvest Cup with proprietary genetic, Davy Jones

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